Last updated: 13 July 2026
This notice explains how GYAMDIAS LTD, trading as InSyncPets, collects and uses personal data when people visit the website, create an account, buy products or subscriptions, activate a smart tag, manage a pet profile, scan a tag, share finder information, contact support or use a business service.
1. Who is responsible for your data
Legal company: GYAMDIAS LTD
Trading name: InSyncPets
Company number: 17213630
Registered in: England and Wales
Registered office: Unit 12, Slough Interchange Industrial Estate, Whittenham Close, Slough SL2 5EP
Email: info@insyncpet.com
Phone: +44 1753 299 636
GYAMDIAS LTD is normally the data controller for direct customer, website, account, order, support, smart-tag and finder-service data. In some business or white-label arrangements, the written agreement may allocate controller and processor roles differently.
2. Who this notice covers
This notice covers customers, account holders, pet owners, finders, trusted or emergency contacts, veterinary contacts, business contacts, website visitors and people who contact us. Customer accounts are intended for people aged 18 or over.
3. Personal data we collect
- Identity and contact data: name, email address, telephone number, postal and delivery address, account identifier and login details.
- Order and payment data: products, personalisation details, billing status, invoices, refunds, subscriptions and payment references. Card details are normally handled by the payment provider rather than stored by us.
- Pet and tag data: pet name, image, breed, colour, microchip number, care notes, vet details, trusted contacts, tag identifier, activation status and the information selected for the finder page.
- Scan and finder data: scan date and time, tag identifier, finder message, device/browser information, IP address and optional location where the finder actively permits location sharing.
- Technical and usage data: security logs, device and browser information, account activity, cookie preferences and analytics information where non-essential analytics have been accepted.
- Support and business data: enquiries, correspondence, complaint details, partner information and records needed to deal with a request.
4. Where the data comes from
We collect data directly from account holders, customers, finders and business contacts; automatically from the website and service; and from payment, delivery, security or support providers. An account holder may also provide details about trusted contacts, family members or veterinary contacts.
5. How and why we use personal data
| Purpose | Typical data | Lawful basis |
|---|---|---|
| Create and manage accounts, pet profiles and smart tags | Identity, contact, account, pet and tag data | Contract; legitimate interests in administering the service |
| Process orders, personalisation, payment, delivery, renewals and refunds | Identity, order, billing, delivery and payment-reference data | Contract; legal obligation for tax and accounting records |
| Display the owner-selected finder page and enable contact | Pet, tag and owner-selected contact data | Contract; legitimate interests in providing the requested identification service |
| Send eligible scan or service alerts | Account, tag, scan, contact and device data | Contract; legitimate interests in operating and securing the service |
| Use optional finder location | Location, scan time and tag data | Consent from the finder; legitimate interests in delivering the requested location to the account holder |
| Provide support, handle complaints and prevent misuse | Contact, account, order, correspondence and security data | Contract; legitimate interests; legal obligation where applicable |
| Send marketing where permitted | Name, email, purchase history and preferences | Consent, or legitimate interests where the law permits; every message will offer an opt-out |
| Establish, exercise or defend legal claims | Relevant account, order, payment, support and technical records | Legitimate interests; legal obligation |
6. Information about other people
If you add a trusted contact, emergency contact, family member or veterinary contact, you must have a lawful reason to provide their details and should tell them that their information has been added. We may provide them with privacy information when we first contact them or within the period required by law.
7. Public finder-page information
The account holder controls which approved details are shown to a finder. Do not publish information that is unnecessary, highly sensitive or unsafe to make public. Finder pages are accessible to anyone with the relevant tag link, NFC tap or QR code.
8. Who we share data with
We may share only the data needed with hosting and cloud providers, payment processors, email and notification providers, delivery carriers, customer-support and security providers, professional advisers, regulators, law-enforcement bodies where legally required, and business processors acting under contract. We do not sell personal data.
9. International transfers
Some service providers may process data outside the United Kingdom. Where this happens, we use an applicable UK adequacy regulation, the UK International Data Transfer Agreement or Addendum, or another lawful safeguard, unless a legal exception applies.
10. Retention
- Active account, pet-profile and tag data is normally kept while the account or tag service remains active.
- Order, invoice, payment and tax records are normally kept for up to six years after the relevant financial period or transaction.
- Support and complaint records are normally kept for up to two years after closure, unless longer retention is needed for a dispute or legal claim.
- Security logs and scan/location records are kept only for the configured service period and for no longer than reasonably necessary for security, alerts, account history and dispute handling.
We may keep limited records for longer where required by law, fraud prevention, safeguarding, legal claims or enforcement of our agreements. The operational systems must follow the retention schedule stated here.
11. Your rights
Depending on the circumstances, you may have rights to be informed, access your data, correct inaccurate data, request erasure, restrict processing, receive portable data, object to processing, withdraw consent and challenge certain automated decisions. Rights are not absolute and legal exemptions may apply.
To make a request, email info@insyncpet.com. We may need to verify your identity. We normally respond within one month, subject to permitted extensions.
12. Complaints
Please contact us first so we can try to resolve the issue. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
13. Security
We use appropriate technical and organisational measures designed to protect personal data. No online service can be guaranteed completely secure, so users must also keep passwords, account access and tag-management links secure.
14. Changes to this notice
We review this notice when the service, suppliers or law changes. Material changes will be brought to users’ attention where required.